Tuesday, August 08, 2006

Kool Aid & Bugs Bunny

Starting in the mid 1960's, Kool Aid began using Bugs Bunny to sell their new Pre-Sweetened mix. This may have been a reaction to Pillsbury's Funny Face which at the time was making a run at Kool Aid's market share. And General Foods used Bugs to the fullest extent with various packs, displays, ads and premiums. In Canada Bugs even appeared on some packs in a Super Bugs outfit. By the early 70's, Funny Face still had not taken much of a bite out of Kool Aid and Bugs role at Kool Aid pretty much disappeared until the 1980's.

15 comments:

Anonymous said...

Bedazzled just posted a Bugs & Elmer Kool-aid Commercial.

Dan Goodsell said...

yeah I saw that and it gave me the idea to do this posting

Anonymous said...

When did Foghorn get a kid?

Tangaroa said...

Dan - your collection is nothing short of breathtaking! You really need to have a gallery exhibit...

C. Barnard said...

I'd second the gallery exhibit request...:)

As I recall their were a few packets with comics printed in reverse that you had to read by reflecting in a mirror. That registered as "pure genius" to my eight year-old brain.

Tom said...

" Anonymous said...
When did Foghorn get a kid? "

I don't think that's his kid. I think that's supposed to be the chicken hawk that he runs into from time to time. It's just colored incorrectly

Craig D said...

Hiya, mistertoast!

I just posted a link to this entry at my blog and at the goldenagecartoons.com forum.

Thanks for sharing!

JimTex said...

Mmmmmm.... Pre-sweetened with delicious cyclamates!

Todd Franklin said...

Cool to see this collection together. I've never seen the Bugs bottle.

Dan Goodsell said...

with these big postings I am always surprised I can find as much stuff as I do. I actually have 3 different bugs kool aid displays but the weird looking one is the only one I could easily get to.

Steve and I dream of doing an exhibit at the Cooper Hewitt Design museum - that would be amazing

mathew said...

i used to love lemon-lime kool-aid. i think they stopped mass distributing it in the 80s (sticking with grape, fruit punch, etc. instead)

Trevor DeChane said...

Great stuff, Dan. By the way, in that Bugs Bunny commercial, Hal Smith, the actor who played Otis Campbell on The Andy Griffith Show voices Elmer Fudd. The commercial may have been directed by Tex Avery.

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