Mr Chips was Burry's answer for Chips Ahoy. They came in 3 flavors and had quite the mysterious mascot. A few months ago I was lucky to get a salesman sample box of all three flavors. The amazing thing is that the boxes are still sealed in cello wrap and full of cookies!
They made 3 Mr Chips comics in 1965. In my collection I have the complete original artwork to one of the comics which may have been done by the Jay Ward Studios.
I also have a few animation cels with Mr Chips. I have never seen the commercials so I am not sure what he did with that giant cannon....