I had to dig into the cereal box archive today to pull out a Cocoa Puffs box that a friend needed for reference. Sitting there with it were all the Trix boxes so I thought I might do a little post on them. The first rabbit to appear on a Trix box seems to be Brer Rabbit from Song of the South in 1956. Then in about 1958 came the Magic Rabbit whose companions included Mr Space Bird (Jets) and Eager Beaver (Cocoa Puffs). Then in 1960, the Trix Rabbit made his appearance. He started off as a stuffed toy but quickly morphed into an animated rabbit. He went through a number of incarnations as the years went by including the roller skater and sherlock holmes version. In 1970. they even threw out the trademark red for purple but that did not last. By 1972 the Trix Rabbit had stabilized into the design which would last into the 1990's.