Wednesday, June 28, 2006

The Superhero Cereal That Never Was

A couple years ago, I was lucky enough to get a collection of concept artwork that included a lot of stuff done for Post cereal. I have posted some of this stuff before, but todays post is about a cereal that was never produced, Fantasic Frosties. In the mid 1960's, just as Marvel superheros like Spiderman were energizing the imaginations of kids, these concepts drawings were done. In the files with the art were some pages torn out of comics with poses circled. It is too bad the cereal was never made, it would have been pretty amazing.


Matterhorn1959 said...

Dan- Any idea on the shape or size of the cereal itself? Would it be in the shape of superheros or capes? Also I am assuming that it would be some sort of sugar frosted or coated cereal.

Anonymous said...

Referenced at:

bgrauman said...

Who knows? If "Fantastic Frosties" had been a POST cereal, we probably would have seen their commercials on "LINUS THE LIONHEARTED", "THE ANDY GRIFFITH SHOW", "GREEN ACRES", "GOMER PYLE, U.S.M.C", and the other shows General Foods sponsored back then (especially those blocks of time on Saturday morning- who knows? You might well have been introduced to "Fantastic Frosties" during "THE FANTASTIC FOUR" or "SPIDER-MAN"!).