Thursday, September 13, 2007

The Evolution of Sugar Bear

Sugar Crisp 1 oz boxesSugar Bear concept artSugar Crisp art & Kellogg's boxSugar Bear concept artSugar Crisp cereal boxSugar Bear finished artSugar Crisp cereal boxSugar Bear finished artSugar Crisp cereal boxSugar Bear concept artSugar Crisp cereal boxSugar Crisp cereal boxSuper Sugar Crisp cereal boxSugar Bear concept artSugar Bear concept artSuper Sugar Crisp cereal boxSugar Bears record cereal boxSuper Sugar Crisp cereal box

63 comments:

Dave said...

I'd like to get my hands on one of the Sugar Bear Flexi records shwon on the one box 3rd from the last (I think).
Dave

Dan Goodsell said...

there is an album of all the songs - I have one and I don't think it is very rare

Chris said...

Are there any cereals that currently display the word "sugar" in their name so proudly?

Waffle Whiffer said...

Great collection. It's nice to see all of those together to see how it changed over the years.

Anonymous said...

The Bear had a Bing Crosby, lazy kind of voice on the commercials.... was the record sung in that style?

Dan Goodsell said...

a quick search of the internet finds a link to a site wher eyou can download the whole album

http://childrensrecordsandmore.blogspot.com/2007/09/sugar-bears-1972-vinyl-lp.html

Anonymous said...

I'm confused by the Sugar Crisp box with the Kellogg's logo.

Stone said...

Are there any cereals that currently display the word "sugar" in their name so proudly?

they now called "Golden Crisps"

I remember eating these as a kid and the smell of the cereal mixed in milk smelled like urine... but it tasted pretty good.

Dan Goodsell said...

yeah the kelloggs box is a bit of a mystery but it is a foreign box, my guess is that kelloggs made and distributed it in south america under a license from post - pretty odd....

K_tigress said...

I really like the character design of the first few boxes. I wish they could have kipped it like that.

As for the cereal, to me it kind of tasted allot like burnt popcorn with a bit of sugar on it. Maybe a bit like styrofoam as well.

Dave said...

LOL dan goodsell,

I have that Sugar Bear LP on my blog (the one you posted the onk to), and didn't even realize that song was on it. Shows you how busy I've been last couple of months trying to re-post all of my links.
Dave

Dan Goodsell said...

yeah I think all those Post flexis were released as records except maybe the ghost stories ones. glad you are out there putting the stuff up on the web since so paople remember it and want to hear it again

Anne-arky said...

Seems like his design gets less and less cute as time goes on. I love the earlier ones but the last couple do nothing for me.

doug rogers said...

He started out great. Took on the 'George Lazenby' for a bit and then adopted those heavy lidded drugged out eyes... then the Steroid Superstar. What an indictment.

Jorge said...

Man, here I was thinking the last image on the right read as "SUGAR BEAR EULOGY CLUB"

Anonymous said...

So where's the rest of the evolution? There's plenty more refinement after your last image.

Robert Baruch said...

So I wonder why he suddenly gained a sweater?

Kip W said...

In the late 80s, I taped part of a school assembly from a public-access channel. They had a Sugar Bear costume mascot talking about bus safety. The voice was dead on, which impressed me then and now (particularly now, when all the original voices are dying and being replaced by completely unconvincing fakes). "Mmm, mmm, mmm!" he says, at one point, "Can't get enough of that School Bus Safety!"

Neil said...

Starting with the "New Compact Box" design, Sugar Bear's eyes get the heavy lids like those of Cap'n Crunch (in the Cap'n's 1980s incarnation). Wonder if this was a particular inspiration, or if both characters were imitating some other character.

Speedmaster said...

LOL, great post! ;-)

Bill said...

Bring back the good old designs!!! Please, if anyone from Post sees this, the old designs are beautiful and I would buy a box of that cereal just to have it.

Marc said...

What's in a name? In Germany, they're called Smacks and have a frog as a mascot - who knows why ... frogs like sugar? Frogs like wheat? Frogs like smack?

http://www.kelloggs.de/produkte/pages/smacks.html

E to the M said...

Marc, We have Smacks too, Kelloggs and Post are 2 different cereal companies.

I like old Sugar Bear, the newer one sucks.

Alexander said...

They totally bit the 'School House Rock' font there. But yeah, God how I hate they new Super Sugar Crisp bear. "insufferable rat-pack prick" HIGHLARIOUS!

Bill Higgins-- Beam Jockey said...

There's a Sugar Bear cartoon from Linus the Lionhearted on Youtube: see http://www.youtube.com/watch?v=-lP3MOfuA8o.

Possibly the character got redesigned in order to make him easier to animate?

katie said...

Our family actually had a Sugar Crisp Bear costume. My uncle was a grocery store manager whose chain sponsored a TeddyBear Picnic event in our city. Due to his height (over 6'), he always wore the costume for the picnic. Somehow we ended up keeping the costume, removing the SugarCrisp logo and reusing it for years in various capacities. I don't know where it is now, but I have fond memories of that extra hot suit with the massive fiberglass head (and limited vision, I might add). Here's a picture of my much smaller friend taking her turn at wearing it for a fundraiser we were doing. Though a bit worse for wear by then, that bear was excellent for getting people's attention!

Procrastinating_Revolutionary said...

I remember Super Orange Crisp had the most sugar of all. 68%. It was pretty heinous and even as a kid I couldn't stand it.

Bring back Sir Grapefellow !!!

Anonymous said...

que pasa toro?

pasa your ceeereal, sugar bear!

BooBerry Bill said...

That's Fuggin' HoT!

Terry said...

And before Sugar Bear, there were THREE sugar crisp bears - Handy, Dandy, and Candy.

How Bowers said...

What is up with that cartoon with the three bears?

"YIKES! IT'S THE GIANT!"
"...AND HE'S NAKED!"

Anonymous said...

i love seeing how the boxes change. when you eat something all the time it seems to stay the same, and only when you see all of them together do you realize how big the changes are. i love looking at http://www.retroland.com cause i get to see all the things i remember from my childhood (tho i don't remember them until i seem them again...)

Anonymous said...

Sugar Bear's later persona was copied from Dean Martin, don't you agree?

Dan Goodsell said...

Someone said it earlier, Sugar Bear had a Bing Crosby sort of drawl not really Dean Martin

Anonymous said...

I have a question that maybe you can answer. I have a teddy bear from when I was born, around 35 years ago, that my mother swears up and down is the Sugar Crisp bear. She bought it for me when I was a baby. I have never seen another bear like it, but she sang the song, and said my bear was from the original Post cereal Sugar Crisp. Did they ever have a teddy bear for sale back then that was from the cereal?
Thanks.
TV

Anonymous said...

This is a fantastic progression. I laughed at the one from the late 60s advertising the "NEW! COMPACT BOX," which sounds like it's code for "We're giving you less cereal for the same price!"

Can't get enough Super Golden Crisp, it's got the crunch with punch.

Anonymous said...

As kids, we always assumed that Sugar Bear was based on Bing Crosby. Later I thought more so Perry Como. Then on Wikipedia I read that he was influenced by Dean Martin. I dunno... turtle neck sweater, no drink in hand. Not so Dino. More so Como.

frothy said...

This is interesting - those of you who say the bear sounds like Dean Martin, even Perry Como... I have to agree. But those weren't the first name to come to mind for me. I thought Sugar Bear sounded like... Burt Reynolds!

Harley said...

Fantastic!

The first chronological Sugar Bear who walks with a spoon on his shoulder is a favorite of mine.

Thank you so much for taking the time to put this together.

debbie said...

Anyone out there know anything about the small tin (maybe from the 50's or 60's) that says "Post Sugar Crisp with a note on it stating "Free Inside" Mighty Mouse Magic Mystery Picture? The tin has 3 Sugar Bears on it and is approx 6" x 2". Just wonderng if it's worth anything.

Anonymous said...

If you will check: TOPHER's Breakfast Cereal character guide
Post cereal
you'll see that I drew the post sugar crisp Beyers 1951-54

at that time there were three Bears named"Dandy,Handy and Candy"
I just thought this might be of interest to you as a bit of history. Dan Winsor

Barry Kraft said...

Gerry Matthews was the original voice of Sugar Bear, patterning him after Dean Martin. I didn't know all the characters were from cereal -- I only ever saw Sugar Bear's face on a box and for that matter, I only ever saw Sugar Bear in actual cereal commercials. I think this is a interesting - those of you who say the bear sounds like Dean Martin, even Perry Como. This is a fantastic progression. Thanks for a lovely share.

Gerry Matthews said...

I am the Gerry Matthews of the Sugar Bear voice. Though I was originally hired to approximate Crosby's voice, I leaned much closer to Dean Martin because he sounded stewed. Please click on my web site at www.wallawalladada.com to visit my Museum in Walla Walla, WA where I now live. Get in touch at goodmatch@charter.net. gerry

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D Lana said...

After 35 years my Mom hands me a bag of old watches I used to have as a kid and I was in shock when I saw that one of them was a one of a kind Sugar Bear watch! I remember my mom saving up the box tops for it. It's a wind up watch at that and the eyes move right to left as the clock tics. I was sooo HAPPY to see it still in tact! I can show pics if anyone is as excited and interested as I am about it! :D

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