Sunday, April 30, 2006

Cereal Concept Art

I was digging around in some boxes this weekend and ran accross this art. The first 3 piece were for Kellogg's cereals. The owl character was never used but Kellogg's used the same sort of idea with Newton the Owl on Cocoa Hoots in the 1970's. The final 3 pieces are from Post cereal and show some of the artists thinking about names and animals for a numbers cereal similiar to Alpha-bits. It is very cool to see the artist thinking about all the possibilities.

8 comments:

S.B. said...

These are amazing! I especially love the thought process on the number version of alpabits!

Thanks!!!!!!

Dan Goodsell said...

I have probably 30-40 more drawings and concepts for that cereal - it acts as a little time warp into the mind of a commercial artist/creator in 1963

Anonymous said...

What about Digits. Or Dig-Its!

googiemel said...

it's interesting to note how similar the elephant sketch looks like Disney's Dumbo. Especially when you see the very minor adjustments they made that keep the final product from looking at all like Dumbo. Very clever.

Dan Goodsell said...

thats funny I had thought about the Dumbo similiarities myself after I had looked at it next to the box - they did tone it down in the final art.

They did try Digits but not Dig-its!

moondog said...

you know, this is very important
stuff. i hope younger people will
see this. cartooning is probably
the highest form of art these days
and, by far, has been the most successful form of movie appeal
over the last 10 years.
i gotta say WOW! and thank you. i
wanna see more.

Anonymous said...

personally, i wouldn't want any kind of animal associated with my breakfast...

Mark said...

I really like these pencil drawings. Did you do these? I have come concept cells of Snap, Crackle and Pop, Also Digem, Tucan Sam, Tony Tiger Jr and 2 scoops Raisin Brand Sun. These are original cells, back painted with opaque gauche. Did you do these for Leo Burnett?