These cards were done my Mary Blair as design for It's a Small World and were sold to benefit Unicef.
As a kid I remember hearing about the studies that showed that Cyclamate sweeteners caused cancer in lab rats. As an adult I now collect things that contain Cyclamates and my childhood memories of danger still sat in the back of my mind.
So today I did a quick little internet research and found that the whole cancer danger had long since been disproved. Cyclamates are now used in 55 countries including Canada although the FDA had never changed it's initial ruling. So now that specter of fear is dispelled but I doubt it will ever go away.
This great box of Baker's Instant Chocolate has artwork by Mary Blair on the back. Fun stuff.
For more Mary Blair items from my collection visit my Mary Blair Flickr set.
Starting in the mid 1960's, Kool Aid began using Bugs Bunny to sell their new Pre-Sweetened mix. This may have been a reaction to Pillsbury's Funny Face which at the time was making a run at Kool Aid's market share. And General Foods used Bugs to the fullest extent with various packs, displays, ads and premiums. In Canada Bugs even appeared on some packs in a Super Bugs outfit. By the early 70's, Funny Face still had not taken much of a bite out of Kool Aid and Bugs role at Kool Aid pretty much disappeared until the 1980's.
