I never understood why the Frito Bandito was banned. He is obviously based on the character of Gold Hat, a Federales played by Mexican actor Alfonso Bedoya, in "The Treasure of the Sierra Madre", best known for the line: "Badges? We ain't got no badges. We don't need no badges! I don't have to show you any stinkin' badges! "
I always loved the Frito Bandito. I think some people didn't like him because he was portrayed as a thief -- stealing your Fritos brand corn chips. But the "thief" concept has been used for advertising characters many times over the years -- Cookie Crisp burglar, Captain Crook, Jean LaFoote, Hamburglar, Speedy McGreedy and so on.
8 comments:
Sign me up for one of the sweatshirts!
I never understood why the Frito Bandito was banned.
He is obviously based on the character of Gold Hat, a Federales played by Mexican actor Alfonso Bedoya, in "The Treasure of the Sierra Madre", best known for the line:
"Badges? We ain't got no badges. We don't need no badges! I don't have to show you any stinkin' badges! "
I almost had to design a large parade balloon based on him, but then my company realized that the Frito lay dumped him.
Ai ai ai ai -- love the Frito Bandito! Just linked to you from my blog: http://blog.feefifoto.com/2007/12/i-love-thinking.html
I always loved the Frito Bandito. I think some people didn't like him because he was portrayed as a thief -- stealing your Fritos brand corn chips. But the "thief" concept has been used for advertising characters many times over the years -- Cookie Crisp burglar, Captain Crook, Jean LaFoote, Hamburglar, Speedy McGreedy and so on.
That name always makes me chuckle.
I remember getting a yellow pencil-top F.B. eraser in a multi-pack of chips a very long time ago!
I just picked up a 1969 vintage kit. It came with the club letter three stickers, two rings and one button
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